about
Welcome! I’m Cassouki.
A New Hampshire-based entrepreneur, creative director, designer, photographer, adventurer, and retreat hostess with big dreams rooted in community, and connection.
A decade ago, you could have found me leading a creative marketing team in downtown Boston. I was living the dream, until exhaustion set in. The thrill of climbing the corporate ladder lost its sparkle. The fast pace took a toll on my mental health and left me feeling unsettled and disconnected. Every Friday after work, I would pack up and leave for the mountains, a place that inspires most of my creativity. In these moments of peace, I’d contemplate a life where my office views were replaced with mountain views - where I could create from my heart.
So, I kept following what I love– helping brands establish their vision, bringing people together to feel the power of community, and cultivating deep connections through it all. And eventually it led me to where I wanted to be. I started a creative studio, where I work with purposeful humans and brands (primarily in the wellness, outdoor and fashion industries) to breathe life into their story and mission.
My most popular offerings:
creative direction
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branding
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graphic design
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packaging
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digital
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advertising
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investor decks
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social media
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email design
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illustrations
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photography
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creative direction • branding • graphic design • packaging • digital • advertising • investor decks • social media • email design • print • illustrations • photography •
Most recently, in 2021 I started building a four-season cabin getaway and retreat community in the White Mountains, called The Conscious Cabin. Nature has always been one of my greatest inspirations and reminders of our inherent wildness. I created The Conscious Cabin with the intention of bringing people together to cultivate deep connection with self, nature and community through movement, meditation, rituals, events, and intimate retreats.
If my story resonates with you, let’s connect! Whether you know exactly what you want, or you’d like to explore your creative options, consider me your guide through the fluid process of crystalizing your vision and breathing life into your story.